Description about what you’ve done, with a shitload of good photos.
Go into detail and write about the problem versus the solution.
Get as much testimonials as you can!
Not every project fits in the same template.
Be creative and focus on what matters to the visitor.
Use clever copywriting and oh don’t use stereotypical stock images. Is that clear?
Your detailed work page has an unique URL.
Share the page wherever you can. From Instagram over LinkedIn to Facebook.
Just do not use the standard ‘share’ icons on your page!
Make sure that your client can read about your published project.
Your clients need to give full approval before you publish it.
Remember intellectual property is no joke!